The logical thing for a shop owner to do when a person enters his or her shop is to offer something for sale, and say how it can help fill a need. This action does not have to be verbal, but it is vital. Unfortunately, while the concept is so straightforward on the physical business premises scenario, it is not so clear on the digital business scenario.
Many people, who think they have done it all, as far as website optimization goes, only stop at SEO tactics that succeed only in bringing potential customers to their websites. That should not be all, in fact, that is just but the bare minimal of what needs to happen, and by reading the discussion below, you will find out what the correct website optimization strategy of maximizing sales is all about.
You can look at conversion as the basic means of fine-tuning a website in terms of design and mechanisms so that; you have the least possible bounce rate for every visit. At the same time, you will be compelling people to take the most number of actions on the site. Actions would include, scrolling to the bottom of the page, clinking on your call to action buttons such as “buy”, “subscribe” as well as fill up sign up forms.
When it comes to conversion, you need to do the right targeting for your visitors, and that involves knowing where they come from. It could be from social media sites, from other business sites, from search engine results or even from direct URL entries.
Based on that information, the right thing for you would be to put into practice the following tips:
1. Test multiple step forms, as this is the only way to find the length, design and structure of forms that are good for your site. It is not surprising to find out that multiple-part forms encourage your visitors to fill them.
2. A heat map would be another great tool that influences your website layout decision positively. It monitors the areas that people notice most when they first view your website; consequently, you should place your most important content, buttons and messages on those areas.
3. Another thing to remember, which is related to search engine optimization, is the call to action message. It should align to the keyword because that is what you expect someone to be interested in, when referred to your site by a search engine. This is where analytics and keyword tools play a part in showing you the popularity of a page or post and its most relevant keywords in comparison to the rest of your website’s content.
4. Lastly, you must speed up your website’s loading time to avoid frustrating visitors before they engage with your content properly. You can still use the traditional strategies that help lower the bounce rate, such as the inclusion of relevant image and video, but make sure you sign up for powerful and reliable CDN services that will take the load off your server, and leave your website running fast.
In the end, it is all about the visitor experience. Though you can do everything right to attract the visitor to your website, you may not earn what you should earn because you are doing it wrong on your optimization strategy. Follow the website optimization tips outlined above and you will soon see favorable results.